Hear Primal Pet Foods owner Matt Koss speak about his company in this candidinterview.
Matt Koss has been Founder and President of Primal Pet Foods Inc. since the inception of the company in October 2001. Primal Pet Foods Inc. is a San Francisco based manufacturer of human-grade raw foods for dogs and cats. Matt has shared his life with dogs and cats for over 13 years and has become adept as to the well being of these beloved animals. He has extensive experience and knowledge in food product development, large scale food production and proper food safety. Matt has studied extensively on the topic of animal nutrition and has researched and studied the methods of a select few homeopathic veterinarians that specialize in the feeding of raw foods to dogs and cats.
Primal Pet Foods is proud to announce that we’ve taken a pledge to quality and origin with the Truth about Pet Food website. In this pledge, we list our grade/quality of ingredients and country of origin of ingredients that make up our pet foods and treats. We’re participating in this valuable effort to provide pet food consumers with transparency.
Our pledge of quality and origin and all completed forms will become public information and maintained as a service to pet food consumers on TruthAboutPetFood.com. Pet food companies are listed alphabetically and you can now find Primal’s pledge documentation in that list, providing unprecedented pet food transparency.
We at Primal take pride in offering the highest quality ingredients in all of our formulas and products. For the past few years it has been extremely difficult to find domestic sourced rabbit farms that meet our criteria not only for safety and quality but also for sustainable farming practices. We have now secured a source for domestic rabbit and we are very excited to now offer 100% USA sourced rabbit.
What’s great about the new farm?
- All rabbit product we purchase is 100% human grade and human edible
- Entire farm is humane certified
- No antibiotics or added hormones
- Entire farm is grown under USDA inspection
- Farm is closer to Primal, which means a fresher product for your pets
Will there be any changes to the product?
- You may notice the product is lighter in color. This is simply because the rabbits the domestic farm raises tend to be lighter meat than our previous farm in New Zealand
- No changes to the formulations or ingredients were made
We hope you are as excited as we are to offer yet another great 100% USA-sourced Formula. We encourage you to try our USA sourced rabbit to rotate into your pet’s diet.
The Primal Pet Foods treat line was created for dogs and cats with the goal of providing wholesome, human-grade snacks containing no preservatives, gluten or grain. All Primal Treats are produced using USDA meats, poultry and game raised in the United States or New Zealand without antibiotics or added hormones.
Our treats are available in a variety of different cooking styles, as well as protein sources including Buffalo, Chicken, Lamb, Turkey and Venison. Primal Treats are produced using techniques such as freeze-drying and slow roasting, yielding high-density nutrition in a shelf-stable snack product.
All Primal Treats are single source proteins and offer a healthy choice for all pets, especially those with food allergies. We recommend our treats to be used as a snack alternative, as well as for training and obedience rewards.
Here’s why we know you’ll trust our treats for your pets!
- Human-grade ingredients
- Single-source protein
- Limited ingredients
- Grain, gluten, corn, wheat and soy free
- Sourced from quality farms and ranches in the United States and New Zealand
- Made in the USA
At Primal Pet Foods, we’re committed to elevating the health of your pets. We hope that your pets enjoy all of our treats and live happy and healthy lives!
If you’ve seen our new Freeze-Dried Formula line, you may have a few questions regarding the differences between our Freeze-Dried Formula and our Raw Frozen Formula. The fact of the matter is there isn’t much difference at all. Our freeze-dried products come from the exact same great ingredients as our raw frozen formulas. The only difference in the products is that the freeze-dried formula has had the moisture removed. Let’s take a deeper look at the nutritionals.
You’ll see that when you compare the guaranteed analysis of our freeze-dried formula to our raw frozen formula, the protein and fat levels in the freeze-dried varieties appear to be elevated at first glance. However, the key to understanding this difference lies in the moisture content. Since the moisture has been removed in the freeze-dried product, this causes the protein and fat levels to increase. For best feeding results, we recommend rehydrating with water. Once our freeze-dried formula is rehydrated, guaranteed analysis levels will be nearly identical to it’s raw frozen formula counterpart. For more information on why this happens, please read our blog on understanding guaranteed analysis.
What is freeze-dried formula?
Freeze-drying works by freezing our raw formula and then reducing the atmospheric pressure to allow the frozen water in the food to evaporate. Our raw frozen formula changes from frozen to freeze-dried without ever being thawed or cooked, thereby retaining all of the nutritional value of raw meat, minus the moisture. This is still a raw product!
We have recently received inquiries from consumers and retailers in regards to the upcoming AVMA annual session to take place in San Diego August 2-3 that will address the safety of feeding raw food diets to companion pets. According to the official notice, "The AVMA discourages the feeding to cats and dogs of any animal-source protein that has not first been subjected to a process to eliminate pathogens because of the risk of illness to cats and dogs as well as humans."
This opinion, now being made public, is nothing new to the raw food industry. Rather, the AVMA have expressed their concerns regarding the feeding of any animal-source protein based raw food diet to companion animals for many years.
It should be noted that the AVMA opinion is just that, and should not be misinterpreted as federal or state law or regulation. According to a statement on the AVMA website, “this proposed policy would be an AVMA policy if approved, not state or federal law. The AVMA cannot, and will not, regulate what pet owners choose to feed their pets.” (http://atwork.avma.org/2012/07/18/the-facts-on-avmas-proposed-policy-on-raw-pet-food-diets/).
Primal Pet Foods has been producing the highest quality, safe raw food diets for dogs and cats for over 10 years. Primal production processes include strict standards of food safety and sanitation including HACCP, SSOP’s and GMP’s in all of our production processes including the utilization of HPP (High Pressure Processing) in our poultry line. As well, Primal implements a stringent testing program to ensure that all of our products are pathogen free prior to being distributed for sale in the marketplace.
Primal Pet Foods adheres to all FDA standards for the manufacturing and marketing of pet food products and we will continue to maintain our quality and safety standards with the goal of providing quality pet nutrition for dogs and cats.
We thank you for your continued support of our brand!
Matthew R. Koss
President, Primal Pet Foods
Out with the old, in with the new.
We’ve been in business for over 10 years and we’ve taken this opportunity to update the packaging design of our flagship formula line. Since the launch of our original formula products in 2001, we’ve seen very few changes to our packaging. We wanted to design something very special that marks this milestone and that was worthy of representing our flagship formula line. Because we’re so excited about this, we want to share a sneak peek with you.
Along with these design changes, we’re also updating the sizes of our flagship formula packaging as well. We’re changing our 4-pound bag of nuggets to a 3-pound bag of nuggets and we’re changing our 8-pound bag of patties a to 6-pound bags of patties.
Here’s why we’re updating our sizing:
- Helps facilitate more frequent product rotation
- Smaller bags means fresher product
- Easier storage at home
- Same price per pound!
We’re really excited about our new packaging design and sizing. And we know you will be too! Consumers can look for these new packages to arrive at retailers beginning mid-July, 2012.
Remember, it’s the same great product you and your pet’s love in a great new package & size. This is not a price increase. Prices will remain the same price per pound as our old sizes. Change is good. Especially when it looks like this.
Is the heart considered organ meat or muscle meat?
The heart is a myogenic muscular organ found in all animals with a circulatory system which pumps blood through the body by repeated, rhythmic contractions. While it functions as an organ in the body, it is actually made up of striated muscle tissue. Striated muscle tissue is a form of fibers that are combined into parallel fibers. More specifically, it can refer to: Cardiac muscle (cardiac refers to the heart).
Muscle meat such as the heart, while technically a body organ, is not considered an organ meat. Organs such as the liver and kidneys filter toxins in the body. This is why organ meats should be used in limited quantities up to 10% of the total diet. The heart is not used to filter toxins. The heart carries the greatest volume of blood through the body, which makes the heart the most nutrient-rich muscle in the body and is why Primal utilizes this as a source of muscle meat in our formulas.
I saw a few new ingredients listed in your ingredient panels for raw frozen formulas. Why have these been added?
We are adding these additional ingredients to fortify our current Formulas. We have been researching new ingredients that add even greater nutritional value to our foods and these new ingredients provide another level of all natural, bio-available vitamins, minerals, protein and essential fatty acids.
Here’s a closer look at our improvements:
- Organic Trace Minerals: Derived from naturally mined minerals from Utah that contains more than 70 metabolically active minerals and trace elements including zinc, selenium and magnesium.
- Organic Quinoa Sprout Powder: Complete Vitamin B-Complex, non-synthetic, gluten free
- Organic Pumpkin Seeds: High in Manganese, protein and omega fatty acids
- Organic Sunflower Seeds: High in Manganese, protein and omega fatty acids
- Cod Liver Oil (Feline Formulas Only): Rich source of Vitamin A and Vitamin D
In addition, we removed the Flax Seed from the Canine Chicken Formula and added Salmon Oil for Omega 3 fatty acids.
Win a FREE Limited-Edition Primal 10th Anniversary Tee
Yes, it’s true. Primal is celebrating it’s 10th anniversary. And to celebrate, we’ve made some limited-edition t-shirts that can be yours! There are three ways to win.
Submit a testimonial on our website.
We want to hear about your experience with Primal Pet Foods. And don’t forget to upload a picture of your pet!
We’ll select winners from your Twitter, Facebook and Primal website submissions! So submit your content to us, and if we like what you’ve got to say, you may just win a free tee! Contest ends Feb 29, 2012.